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• For help in providing the user with a rich interactive experience check out W3C's standards at http://www.w3.org/standards/



• Read about best practices while developing usable and useful website at the U.S. Government's site at http://www.usability.gov/guidelines/

1. Define Content that your customers want. Deliver it in an entertaining and useful format that is appropriate for your market.

2. Ask yourself ” What does everyone in our business always do?” Consider doing something closer to the opposite of what everyone always does. Seriously, consider eliminating the programmed thinking based on standard practices.

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